Organizational effectiveness is often equated with organizational success and worth. It can be defined as the extent to which an organization can attain its goals.
CSR and stakeholder theory both highlight the significance of conducting business operations by taking into consideration the larger societal benefits.
CSR initiatives are being highly promoted through various media channels thus create an expansive halo effect that promotes the brand image and fosters better brand recall.
Corporate communication is defined as the process of exchanging information between two or more people in an organization, usually with the intent of influencing their behavior.
everal CSR models have been formulated over the years. The purpose of these models is to design and execute the CSR process and to enable its monitoring and control.