The CSR policies in Mauritius make it essential for profit-making companies to contribute 2% of their profits to CSR activities.
The CSR mandate caters to the strategies needed for building a cleaner environment. The importance of environment stems from its inclusion in the concept of sustainability as put forward by the Brundtland Commission in its report in 1987.
Companies have realized the relevance of CSR in marketing for their short and long-term objectives and are developing stronger marketing strategies around sustainability agendas for beating the competition and safeguarding market position (D’Amato, Henderson and Florence, 2009).
Apple Inc., the world leader in computers enjoys the status of being a premium and a trusted brand across the globe.
Corporate Social Responsibility is as old as the evolution of business itself even though the concept was not formulated formally until presently.
It is not only important for organizations to formulate CSR strategies but also important to make them to be adapted by their employees.
Corporate social responsibility practices make employees stay for a longer period of time by lowering down the costs and disruption of retraining and recruitment (Haynes and Nunnington, 2010, p 203).