Category: Marketing » Logistics »

Reverse logistics to manage returns

Return of goods from customer to the seller is considered to be radically complex because of its impact on physical inventory, goods in stock and also on the accounting system of a company. Even though the returns are always inherently problematic, many online shopping sites have gained a competitive advantage by applying some of the industry’s best practices for the customers. Read more »

No product returns, no product exchange policy

Traditionally, the companies have always followed a ‘push strategy’ wherein the companies pushed their offerings to the target customers through excessive marketing. With a shift in power from the hands of marketers to that of customers, the strategy was no longer effective in generating revenues for the firms. Read more »

Trade relationship management (TRM)

Trade relationship management (TRM)There was a time when markets were controlled solely by the demand-supply mechanism. The only humans who could influence the market were the sellers (Panwar, 2001). Things have however changed over time. Read more »

Multi-layer distribution system in India

Supply chain management is a vital business function in today’s hyper-competitive corporate arena. Supply chain management has emerged as a mean to earn competitive advantage. It is one of the reasons why firms all across the globe are trying to build their marketing strategies based on it. Read more »

E-retailing at Sainsbury

Sainsbury was found by the husband and wife partnership of John James and Mary Ann Sainsbury in 1869. While the development was initially confined to London and the surrounding area by 1922. Sainsbury became the world’s biggest grocery retailer in United Kingdom (Cohen, 2010). J. Sainsbury also referred to as Sainsbury’s is the 3rd largest supermarket chain in UK and is also regarded by several as the greenest (Berman and Evans, 2001). Read more »

E-retailing at ASDA

ASDA was established in 1965 by a group of farmers from Yorkshire to offer an outlet for their farm products. ASDA is the biggest value retailer in Great Britain with more than 265 stores and 125000 employees (Lamba, 2003).  ASDA became a subsidiary of Wal-Mart in 1999. Read more »

Importance of logistics outsourcing

Logistics outsourcing is the process adapted for service quality improvement. The service providers of logistics are thought to be capable to do things often better due to their knowhow and experience as well as their superior equipment. Read more »

Logistics- an American and European perspective

Logistics- an American and European perspectiveLogistics has different definitions in different nations and its definition has evolved over a period of time. In 1935, the vocabulary of marketing compiled by the American Marketing Association (AMA) defined logistics as a series of enterprise tasks involved during the transfer of material resources from the production place to the consumption area including the processes of service. Read more »


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