Category: Marketing » Logistics »

Lean and agile strategy for managing supply chain functions

Supply chain functions comprise of activities that include the flow of products and services starting from the origin of the products and end with consumption and purchase (Heckmann et al., 2015). The primary objective of the supply chain functions is to supervise the production, distribution and shipment of the products and services (Touboulic and Walker, 2015). The supply chain functions also include effective management of internal inventories, production, distribution, domestic production and sales. Businesses use different strategies and models for managing supply chain functions.

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Supply chain management in the e-commerce industry

Supply chain management (SCM) refers to strategies that optimize the flow of materials or services to make available the product or service from inception to the end consumer. It aims to perform this task in an integrated and cost-effective manner (Reis et al, 2014). Supply chain today is a part of every leading industry. The broad categories underlying the standard supply chain management for any industry include demand planning, sourcing, production, inventory management or storage, and logistics. The figure below represents these tasks. Read more »

Reverse logistics to manage returns

Return of goods from customer to the seller is considered to be radically complex because of its impact on physical inventory, goods in stock and also on the accounting system of a company. Even though the returns are always inherently problematic, many online shopping sites have gained a competitive advantage by applying some of the industry’s best practices for the customers. Read more »

No product returns, no product exchange policy

Traditionally, the companies have always followed a ‘push strategy’ wherein the companies pushed their offerings to the target customers through excessive marketing. With a shift in power from the hands of marketers to that of customers, the strategy was no longer effective in generating revenues for the firms. Read more »

Trade relationship management (TRM)

Trade relationship management (TRM)There was a time when markets were controlled solely by the demand-supply mechanism. The only humans who could influence the market were the sellers (Panwar, 2001). Things have however changed over time. Read more »

Multi-layer distribution system in India

Supply chain management is a vital business function in today’s hyper-competitive corporate arena. Supply chain management has emerged as a mean to earn a competitive advantage. It is one of the reasons why firms all across the globe are trying to build their marketing strategies based on it. Read more »

E-retailing at Sainsbury

Sainsbury was found by the husband and wife partnership of John James and Mary Ann Sainsbury in 1869. While the development was initially confined to London and the surrounding area by 1922. Sainsbury became the world’s biggest grocery retailer in United Kingdom (Cohen, 2010). J. Sainsbury also referred to as Sainsbury’s is the 3rd largest supermarket chain in UK and is also regarded by several as the greenest (Berman and Evans, 2001). Read more »

E-retailing at ASDA

ASDA was established in 1965 by a group of farmers from Yorkshire to offer an outlet for their farm products. ASDA is the biggest value retailer in Great Britain with more than 265 stores and 125000 employees (Lamba, 2003).  ASDA became a subsidiary of Wal-Mart in 1999. Read more »

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