Why do businesses need blogs?
There are numerous reasons why businesses should use weblogs as a tool for marketing and communicating their products/ services.
blog marketingCategory: Marketing
Consumer service as a competitive advantage
For any company, satisfying consumers is the main objective to have higher market share and competitive advantage over competitors.
marketing and advertisingBlogs as a tool for search engine optimisation
Blogs have gained increased prominence as a search engine optimisation (SEO) tool. However, not much of the mainstream media recognises this fact.
marketing strategyInternet and viral marketing
Viral marketing, another concept that evolved in the 1990s, finds its roots in the Internet. Ebook calls viral marketing “an old idea made…
business studies, buzz marketing, marketing and advertising, marketing theoriesImpact of celebrity endorsements on buying behavior
Gone those days where brands were limited and their tag lines were enough for the publicity, for e.g. “Thanda matlab coca- cola” this tag…
brandingGreen marketing in India
According to the American Marketing Association, green marketing is the marketing of products or goods that are supposedly believed to be environmentally safe.
marketing and advertisingConsumer vs. Customer
As layman the terms ‘consumer’ and ‘customer’ are mostly used interchangeably. Mostly people do not find any difference between the two.
The rise of blog marketing
The Internet has ushered in huge changes in the marketing world by combining many types of business models such as direct sales, affiliate marketing…