Category: Relationship Management
Payne’s Five Processes Model helps to improve Customer Relationship Management (CRM) which makes acquisition and retention of customers a priority.
business strategy , crm , supply chain management
The Quality Competitive Index (QCI) model is a type of customer management model.
business strategy , crm , supply chain management
Buttle, (2013), conceptualized that customer satisfaction, loyalty and business performance are all interlinked to one another.
business strategy , crm , supply chain management
A customer database may comprise of a huge amount of data, however, the variables get classified on the basis of the CRM function.
business strategy , crm , supply chain management
The main aim of CRM value chain model is to integrate an organisation’s internal and external process to create value for the customer at a profit
business strategy , crm , supply chain management , value proposition
CRM constituencies are defined as the components that comprise the whole ecosystem of relationship building between a business and its consumers.
business strategy , crm , supply chain management
In order to implement a new CRM strategy, a business should first be capable to identify the outcomes of its business operations from the new strategy.
business strategy , crm , customer satisfaction , situational mapping , supply chain management
A business that should implement operational CRM should not implement analytical CRM or strategic CRM. Many businesses lack the knowledge of identifying the required type of CRM for implementation.
business strategy , crm , supply chain management