Social media marketing efforts comprise several approaches to creating and maintaining relationships with customers. These include approaches of positive electronic word-of-mouth, virtual tours and tutorials, social media campaigns, and live videos.
The year 2012 was a mobile year when the advertisements through mobiles crossed a mark of $6,525 million worldwide. Moreover, the increasing use of smart phone is enabling the users stay connected via mobile internet all the time.
This article explores the reasons behind the fading away of traditional way of searching in comparison with to the rise of trends in increased usage of review websites, reasons behind such rise, and role they play in influencing consumers’ decisions.
Social marketing, unlike its better known counterpart, commercial marketing, has an altruistic outcome which is a change in behavior of a person or a community.