Linking organisational postmodernism theory and practice

This article gives a theoretical estimate of how postmodernism theory has come to play fundamental role in organizational theory, practice and set-up. Postmodernism is an intellectual concept that initiates new paradigm that influences many aspects including culture and organisations. Read more »

Loss making Indian aviation industry

Indian aviation industryIndia’s aviation industry has consistently been in the news for huge losses. During the financial year 2012-13, the whole industry reported a loss of over Rs. 5,800 crores (Business Standard, 2014). In 2014-15 Air India alone posted net loss of Rs. 5,547 crores, indicating a deteriorating state of the industry (Financial Express, 2015). Read more »

Case study of Johnson Matthey company

Johnson Matthey is a leading producer of chemicals in the world today. With  an illustrious 200 years of past, it  has now diversified into precious metals, chemicals and catalysts. It has moved to third century by adapting its techniques and strategies to suit the industrial climates of its operating units. Read more »

Digital marketing innovation by Samsung

Digital innovation is the next iteration of digital media (Anon 2012). Digital media is tied with lower costs, easier usability and higher bandwidth to increase awareness in different fields like education, health care industries, etc. Read more »

Risk is an important aspect of project management

Project management has become an integral part of most business organisations today due to a number of reasons. As the nature of business becomes increasingly complex and more demanding it becomes pertinent for companies to innovate effective management methods. Read more »

Sales force automation: an innovative technology

Devoted sales force automation system has allowed great technological support to sales personnel, sales managers and officials since 1980s’ (Buttle, F et al, 2006). Before 1980s’, there were numerous independent software mechanisms like contact management systems and sales forecasting tools in the market (Buttle, F et al, 2006). Read more »

Understanding project management and its success

Project management can be defined as planning, organizing, scheduling, leading, communicating, and controlling of work activities to achieve a predefined outcome, on time and within budget’ (Josler & Burger 2005). Read more »

Importance of systems thinking in organisations today

In contemporary dynamic business scenario, the inter-dependence of organisations and influence of external & internal environmental factors on trade and organisational practices has intensified manifolds. Read more »

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