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Customer database formation to build customer relations

A customer database forms the basis of what is commonly known as Customer Relationship Management (CRM). It is much more than just a client database; it is the management of all interactions with the customers. A customer database, for small businesses often start out as a small excel worksheet whereas larger organizations use different tools to manage millions of customers for a specific time period. The customer information database, therefore, is an organized collection of comprehensive info about individual customers and prospects. The information must be updated, accessible, and actionable.

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Understanding the FFDCA and FDAAA acts of the USA and its impact

Federal Food, Drug, and Cosmetic Act (FFDCA) of the United States were enacted to prevent the adulteration of food and drugs and their misbranding (Wozniak et al., 2012). On the other hand, the Food and Drug Administration Amendments Act (FDAAA act) was signed in 2007 to review some of the provisions of the FFDCA (FDA, 2018a). Food and Drug Administration Amendments Act (FDAAA) targeted user fee acts whereas, FFDCA focused on prescription drugs and medical devices. The FDAAA act was aimed to add new funding and resources to food and drug administration (FDA) to review the new drugs and medical devices (FDA, 2018b).

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Evolution of performance appraisal system and methods

Performance appraisal system is the process of evaluating the performance of an employee (Schermerhorn, Hunt, & Osborn, 2002). The information gathered from such evaluation is shared with employees. This critical information regarding their strengths and weaknesses helps enhance their scope for improvement. Over the last century, many performance appraisal systems have been introduced by various researchers and organisations. These systems were subject to advantages and drawbacks.

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The inflow of FDI in the key industries of India

India highly depends on foreign investments in the form of foreign direct investments (FDI) to fund its economic growth (Demirhan & Masca, 2008). Amongst all the sectors, the manufacturing sector and service sector has undergone a transformation and experienced high growth rates in the past few years. However, from the data on FDI, it can be observed that few key industries belonging to these two sectors have boosted at a faster rate than the others and attracted more FDI than the others.

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