Segmentation

A foundational building block of business is optimizing a target audience’s experiences by segmentation. Actionable secondary reports are the result of a synthesis of pre-existing information and primary observations. Without insights from published studies such as government reports and scientific or evidence, segmentation would be tedious and expensive.

Evidence-based systematic review

It is evident from a multitude of studies that strategic planning is limited to big size enterprises. Whereas small and medium scale enterprises have low resources to allocate to research and planning. Enterprises that plan strategically obtain higher financial results and this has been confirmed empirically several times in many studies. Big enterprises do not reinvent as leading innovators. They rely heavily on studies assimilating high performing innovators.

Advantage

Relevant knowledge from a systematic review of studies conducted by research peers and domain experts saves resources and time. Furthermore, this alignment helps to find the key indicators on which the segmentation can be based on.

A multitude of possibilities with a robust segmentation

A robust segmentation can precisely characterize the target audience’s needs and wants by mapping patterns and trends. Such classification insights help to develop actionable strategies that can meet an individual’s expectation in a group with similar traits.

Demographics

As a traditional basis of a segmentation model, the target audience shares common traits like gender, age, and income but make decisions in different ways.

Customer portfolio management for a better relationship

Customer portfolio is a list segmented into the various groups of customer that a business should build relationships with. It is basically a tool that... More

A suitable partner selection to validate CRM implementation

Having built the CRM project foundations, the next phase involves the specification of needs for the CRM and selecting the right suitable partner in conduction... More

Psychographics and sentiments

Furthermore, the target audience can be classified based on their personality, attitude, decision-making capabilities, and prior behaviors.

Customer portfolio management for a better relationship

Customer portfolio is a list segmented into the various groups of customer that a business should build relationships with. It is basically a tool that... More

A suitable partner selection to validate CRM implementation

Having built the CRM project foundations, the next phase involves the specification of needs for the CRM and selecting the right suitable partner in conduction... More

Hybrid

Deal with a large group of audience with a humongous number of opinions, attitudes, and needs with tree and cluster analysis.

Scale-up with a tactical and strategic plan

Business units and functioning teams are like the cells of a living organism. There are these few good ones that display great leadership skills to move the teams. The first natural split of an organization in a small scale enterprise is naturally based on the functional areas. As the organization grows, a strategic plan to align teams based on identified segments can result in a matrix organization with teams functioning vertically and business units horizontally. Such transitions and change can grow massive with the size of the enterprise. Initial identification of such transitions and long term planning result in increased financial profitability by optimised resource allocation in the long run.