The following are some of the strategies that multinational corporations in India can adopt in order to improve their brand image in the international market and become a world player (Daft and Lane, 2009).
The evolution of trade between nations has been a colorful and long one, which was punctuated by wars and a vast number of changes in beliefs about the trade.
In keeping pace with the modern times the need for true leaders has emerged. Goleman (1995) considers that leadership requires the ability to persuade…