Articles related to marketing and advertising

Implementing total quality management at Wipro

The worldwide competition, deregulation and rapid technology changes are bringing focus on quality awareness. The management strives to achieve total quality management by mobilising the whole organisation to adhere to quality continuously economically. Read more »

Facebook and its big step in mobile marketing

The year 2012 was a mobile year when the advertisements through mobiles crossed a mark of $6,525 million worldwide. Moreover, the increasing use of smart phone is enabling the users stay connected via mobile internet all the time (Cengiz Yilmaz, Varnali, & Toker, 2011). Read more »

Review websites are a great way to socialise a business

In the contemporary age of technological advancement and digitalisation, there has been considerable growth in dependency over virtual world. People have moved away from traditional way of searching, comparing and purchasing services ranging from grocery items to travel packages. Read more »

Identifying ways to expand social marketing

In the 1950’s, a random thought ran through the mind of Wiebe, a psychologist, “Why can’t you sell brotherhood and rational thinking like you can sell soap?” (G.D. Wiebe 1952). Imagine if love could be sold like soap or biscuits, there would be no war between Gaza and Israel.  This idea was developed by others into the marketing strategy, we now know as social marketing (Kotler & Zaltman 1971). Read more »

Does your marketing plan fight price sensitivity?

Price sensitivity refers to the response of an individual to the amount of money asked or paid for a good or service and as a construct, it can be regarded as an attitude that varies across consumers.  Since it is a degree to which consumers use ‘price’ as a decision-maker criterion, consumers can have a generally high, medium or low price sensitivity, which has been seen as a stable attitude that changes gradually over time [1]. Read more »

Emergence of social network marketing in India

In the present technology influenced environment, the business model viability is no longer the conventional brick and mortar model. Today, most of the businesses have a virtual presence to reach out to their customers easily and also explore the possibilities of far-fetched geographical markets. Marketers need to keep abreast with the current society trends and formulate marketing strategies accordingly. Read more »

Advantages of product brand image

Most theorists and practitioners stress the importance of creating a product brand image. A brand image helps the company create a distinct set of values and principles:

  1. Which help the customers’ process information to identify a brand.
  2. Differentiate it from its rivals.
  3. Influence their buying decision and provide a basis for extensions.

Read more »

Analysis of promotional strategies of IPL

Indian Premier League (IPL) is created by the Board of Control for Cricket in India (BCCI) and is sanctioned by the International Cricket Council (ICC). In IPL the best players from around the world will not play according to their nationality but as per the forces of market [BCCI, 2005]. Read more »

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