The worldwide competition, deregulation and rapid technology changes are bringing focus on quality awareness. The management strives to achieve total quality management by mobilising the whole organisation to adhere to quality continuously economically. Read more »
Price sensitivity refers to the response of an individual to the amount of money asked or paid for a good or service and as a construct, it can be regarded as an attitude that varies across consumers. Since it is a degree to which consumers use ‘price’ as a decision-maker criterion, consumers can have a generally high, medium or low price sensitivity, which has been seen as a stable attitude that changes gradually over time . Read more »
Most theorists and practitioners stress the importance of creating a product brand image. A brand image helps the company create a distinct set of values and principles:
- Which help the customers’ process information to identify a brand.
- Differentiate it from its rivals.
- Influence their buying decision and provide a basis for extensions.
Indian Premier League (IPL) is created by the Board of Control for Cricket in India (BCCI) and is sanctioned by the International Cricket Council (ICC). In IPL the best players from around the world will not play according to their nationality but as per the forces of market [BCCI, 2005]. Read more »