Product brand image and association
According to Chunnawala, (2008), the marketing term product’s brand Image can be defined as “a consumer perception towards a product.”
branding, business studies, marketing and advertisingAccording to Chunnawala, (2008), the marketing term product’s brand Image can be defined as “a consumer perception towards a product.”
branding, business studies, marketing and advertisingBusinesses operate in a competitive environment and face stiff completion from its rivals.
business, marketing and advertisingColors play an important role in human lives, both as marketers as well as consumers. Colors are expressive and carry meaning.
branding, marketing and advertisingFor any company, satisfying consumers is the main objective to have higher market share and competitive advantage over competitors.
marketing and advertisingViral marketing, another concept that evolved in the 1990s, finds its roots in the Internet. Ebook calls viral marketing “an old idea made…
business studies, buzz marketing, marketing and advertising, marketing theoriesAccording to the American Marketing Association, green marketing is the marketing of products or goods that are supposedly believed to be environmentally safe.
marketing and advertisingBusiness Standard estimates the figures to rise further as Airtel has undertaken a massive re-branding campaign.
marketing and advertisingThe American Marketing Association (AMA) defines Advertising as “any paid form of non-personal presentation and promotion of ideas…
branding, business studies, marketing and advertising