Brand loyalty highlights the extent to which customers are devoted to the products or services of a company and also explains their tendency of selecting a brand over others.
Services represent an integral part of the human life in the modern-day world. It is referred to as the act, deed, or performance that one person offers to another.
Several factors like product, price, packaging and celebrity endorsements influence the consumer decision making along with the ever-changing consumer needs.
One of the many tactics includes encouraging customers for impulse buying. This phenomenon can be better explained through Hawkins Stern’s impulse buying theory.