Dissertation in customer relationship management

The term customer relationship management or CRM emerged as an important marketing strategy in the mid 1980's. Customer relationship management came into existence becuase there was a cat fight among the marketers then. Most of the marketing managers copied and implemented each other's strategies to become the leader in the industry. Berry in 1983 came up with a different idea of retaining its existing customers as it is more profitable than attracting new ones. Thus it emerged as a more comprehensive system known as customer relationship management or CRM.

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Preparing a dissertation on customer relationship management

Gone are the days when personal managers or relationship managers were assigned in the banking industry. Today almost all companies want to give special and personal attention to its customers. Good customer relations does not only lure customers to purchase repeatedly but also helps companies to know which customer is going pay on time and which one won't. It is obvious that businesses today are looking for new mediums to more business. A dissertation in customer relationship can be vast and laborious. In a customer relationship management, it is important to go through the new trends, apllications, social networks, consumer behavior, complain behavior, feedback addressal and more. It is important proper models are developed and recommended in the dissertation.

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Customer database formation to build customer relations

A customer database, for small businesses often start out as a small excel worksheet whereas larger organizations use different tools to manage millions of customers for a specific time period. Read more »

Nonprofit organizations were among the very first users of CRM

CRM remains used to house constituent data in a single place for cultivating, engaging and expanding constituent communities (Mouyabi, 2015). According to Buttle, (2013) CRM involves using the tool for providing the solution for management of relationships by nonprofit organizations … Read more »

Understanding different elements of the Gartner’s CRM model

The Customer Relationship Model (CRM) model developed by the market research and consulting firm, Gartner Inc. is known as the Gartner’s CRM model. Read more »

All businesses cannot implement all types of CRM strategy

A business that should implement operational CRM should not implement analytical CRM or strategic CRM. Many businesses lack the knowledge of identifying the required type of CRM for implementation. Read more »

How to measure customer satisfaction and loyalty to improve business performance?

Buttle, (2013), conceptualized that customer satisfaction, loyalty and business performance are all interlinked to one another. Read more »

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