Dissertation in Sales Management
Marketing plays an important role in any MBA program. Sales management is a part of the marketing subject of which the main objective is to understand the process of sales and importance of sales force in the success of a business. It also provides a clear vision of the personal sales process and administration of the sales force in an organization.
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Areas of specialization
- Sales strategy
- Sales promotion
- Marketing mix
- Personal sales process
- Sales forecasts & budget
- Sales force planning
- Sales force typology
- Cost & profitability
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Dissertation in other fields
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