Dissertation in Sales Management

Marketing plays an important role in any MBA program. Sales management is a part of the marketing subject of which the main objective is to understand the process of sales and importance of sales force in the success of a business. It also provides a clear vision of the personal sales process and administration of the sales force in an organization.

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Areas of specialization

  • Sales strategy
  • Sales promotion
  • Marketing mix
  • Personal sales process
  • Sales forecasts & budget
  • Sales force planning
  • Sales force typology
  • Cost & profitability

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