Thesis in Marketing Management

Kotler says "Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value."

Marketing is a business function that measures the magnitude of the scope of success of a product or service in the market. It identifies and fulfills gaps like pricing, promotion and distribution of product or service at the time of sales. Marketing has evolved along the years, there are newer theories for proper segmentation of customers and prospects to target.

Expert Thesis writing service

Project Guru's expert thesis writers strive towards achieving the research objective in a precise and sophisticated manner, while not making the theory too ambiguous. Moreover, the content developed in initial chapters such as Introduction and Review of Literature makes use of research not older than 5 years. Researchers at Project Guru regularly conducts studies to understand the best practices in different industries and that have resulted in sales. The team also post articles regularly on Knowledge Tank to keep our daily readers engaged and equiped with the industry updates.

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Using the best content for your Thesis

Throughout the thesis various published and credible journals and articles will be referred to. You will be provided with each and every source of information utilized in this study. The content provided by Project Guru is always plagiarism free and is repeatedly cross checked for quality and errors or flaws.

The research team collects data for your thesis from the following sources:

  1. Published journals and articles
  2. Webinars by renowned authors and industry experts
  3. News articles and magazines
  4. Books
  5. Reliable web sources

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Perfection delivered with every Thesis

At the end of every thesis, Project Guru has successfully been able to propose a new, innovative and more effective strategy for better business performance backed by proper literature and statistical facts. Some of the areas which we have researched recently are:

  • Integration of value based selling
  • Supply chain management
  • Holistic marketing of the 21st century
  • Industrial marketing or B2B marketing
  • B2C buying behavior
  • B2B buying behavior
  • Customer value and relationship management
  • Market orientation and economy
  • Marketing enviroment
  • Marketing of services and goods
  • Advertisements and branding
  • Real time marketing
  • Different types of selling processes

With our thesis writing service, we ensure you that your research aims will be met in a unique and convincing way.

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Writing thesis in a wide range of marketing fields:

  • Sales management
  • Consumer behavior
  • Social marketing
  • Advertising
  • Industrial marketing
  • Category management
  • Business to business marketing
  • International marketing
  • Internet marketing
  • Corporate branding
  • Customer relationship management
  • Supply chain management
  • Retail marketing
  • Integrated marketing communications
  • Mass communication
  • Brand management
  • Travel & Tourism marketing

 

Knowledge Tank

Advertising luxury brands

Luxury brands provide a rich arena to investigate branding processes, an arena in which image and symbol drive brand value largely via advertising campaigns. Read more »

Increasing Brand Awareness

The American Marketing Association (AMA) defines Advertising as “any paid form of non-personal presentation and promotion of ideas… Read more »

Product brand image and association

According to Chunnawala, (2008), the marketing term product’s brand Image can be defined as “a consumer perception towards a product.” Read more »

Advantages of product brand image

In face of the intense competition between numerous companies offering the same product, it is becoming increasingly difficult for companies to create a brand image that stands out its rivals in the minds of the customers. Read more »

Customer focus: A Midas touch

In today’s highly competitive business scenario where firms compete for securing the maximum market share, customer acquisition… Read more »

Celebrity endorsement in India

In India, celebrities are idolized as Gods and marketers have been trying their best to tap on this emotional… Read more »

Effectiveness of Blogs in Marketing

Blogging represents an opportunity cost for companies, consuming resources that could be employed elsewhere. The question examined in this section is whether the bloggers consider that the investment in time and money is justified by the results obtained. First, however, it is necessary to determine how the effectiveness should be measured. Read more »

Pop-up surveys

While visiting many websites during the course of a day spent on internet, many of us notice old and annoying pop-ups opening… Read more »

Eco friendly marketing in India

Green Marketing, a strategic approach to market eco-friendly products, is considered as one of the popular marketing approaches… Read more »

Axe Snake Peel shower scrub

Axe is a brand with a variety of products like deodorant, shower gel and aftershave with different fragrances, targeted at young man. The good reputation of Axe in Holland has helped the introduction of its new shower scrub (Van der Aa 2005, pers. comm., 22 April). Read more »

Asia: today’s biggest luxury market in the world

‘Luxury’ has now become a necessity among the Asian people. The days when the middle level income people started at expensive products and accessories are no more in existence. Read more »

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