Thesis in Marketing Management

Kotler says "Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value."

Marketing is a business function that measures the magnitude of the scope of success of a product or service in the market. It identifies and fulfills gaps like pricing, promotion and distribution of product or service at the time of sales. Marketing has evolved along the years, there are newer theories for proper segmentation of customers and prospects to target.

Expert Thesis writing service

Project Guru's expert thesis writers strive towards achieving the research objective in a precise and sophisticated manner, while not making the theory too ambiguous. Moreover, the content developed in initial chapters such as Introduction and Review of Literature makes use of research not older than 5 years. Researchers at Project Guru regularly conducts studies to understand the best practices in different industries and that have resulted in sales. The team also post articles regularly on Knowledge Tank to keep our daily readers engaged and equiped with the industry updates.


Using the best content for your Thesis

Throughout the thesis various published and credible journals and articles will be referred to. You will be provided with each and every source of information utilized in this study. The content provided by Project Guru is always plagiarism free and is repeatedly cross checked for quality and errors or flaws.

The research team collects data for your thesis from the following sources:

  1. Published journals and articles
  2. Webinars by renowned authors and industry experts
  3. News articles and magazines
  4. Books
  5. Reliable web sources


Perfection delivered with every Thesis

At the end of every thesis, Project Guru has successfully been able to propose a new, innovative and more effective strategy for better business performance backed by proper literature and statistical facts. Some of the areas which we have researched recently are:

  • Integration of value based selling
  • Supply chain management
  • Holistic marketing of the 21st century
  • Industrial marketing or B2B marketing
  • B2C buying behavior
  • B2B buying behavior
  • Customer value and relationship management
  • Market orientation and economy
  • Marketing enviroment
  • Marketing of services and goods
  • Advertisements and branding
  • Real time marketing
  • Different types of selling processes

With our thesis writing service, we ensure you that your research aims will be met in a unique and convincing way.


Writing thesis in a wide range of marketing fields:

  • Sales management
  • Consumer behavior
  • Social marketing
  • Advertising
  • Industrial marketing
  • Category management
  • Business to business marketing
  • International marketing
  • Internet marketing
  • Corporate branding
  • Customer relationship management
  • Supply chain management
  • Retail marketing
  • Integrated marketing communications
  • Mass communication
  • Brand management
  • Travel & Tourism marketing


Knowledge Tank

Luxury brand market in India

Fashion is a symbol of society and has continuously been influenced by historical, social, traditional, religious, political, economic, psychological and more recently technological changes (Welters and Lillethun, 2011). Read more »

The compatibility of Service Customers

The mere presence of customers in churches, restaurants, bars and spectacular sports is important. If no one else shows up, customers…. Read more »

Asia: today’s biggest luxury market in the world

‘Luxury’ has now become a necessity among the Asian people. The days when the middle level income people started at expensive products and accessories are no more in existence. Read more »

The drawbacks of business blogging

Despite the intensive promotion of blogging as ‘the next big thing’ in the trade press (e.g. TOI, March 2008), a number of commentators are sceptical about the business potential of blogs. One of the most vocal sceptics is Rajesh Lalwani, a well-known direct marketing copywriter Read more »

Integrated marketing communication and its advantages

Integrated marketing communication is a way of looking the whole marketing process instead of focusing on individual parts of it. Read more »

Defining different marketing goals

This term can be used when a new product is entering the market and consumers need to be aware of the existence of a product (Kotler 1999, p. 493). Especially in the case of trends when the time to market is very short, quick awareness of the product by consumers is desirable. Read more »

Product brand image and association

According to Chunnawala, (2008), the marketing term product’s brand Image can be defined as “a consumer perception towards a product.” Read more »

Effectiveness of Blogs in Marketing

Blogging represents an opportunity cost for companies, consuming resources that could be employed elsewhere. The question examined in this section is whether the bloggers consider that the investment in time and money is justified by the results obtained. First, however, it is necessary to determine how the effectiveness should be measured. Read more »

Role of celebrity endorsement in luxury brand management

An important practice for promoting luxury brand is the celebrity endorsements. Read more »

Eco friendly marketing in India

Green Marketing, a strategic approach to market eco-friendly products, is considered as one of the popular marketing approaches… Read more »

Corporate social responsibility in private sector

The word “corporate” at the very outset synchronizes with the “business world” and India being a country of 1.21 billion population offers… Read more »


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