Thesis in Marketing Management

Kotler says "Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value."

Marketing is a business function that measures the magnitude of the scope of success of a product or service in the market. It identifies and fulfills gaps like pricing, promotion and distribution of product or service at the time of sales. Marketing has evolved along the years, there are newer theories for proper segmentation of customers and prospects to target.

Expert Thesis writing service

Project Guru's expert thesis writers strive towards achieving the research objective in a precise and sophisticated manner, while not making the theory too ambiguous. Moreover, the content developed in initial chapters such as Introduction and Review of Literature makes use of research not older than 5 years. Researchers at Project Guru regularly conducts studies to understand the best practices in different industries and that have resulted in sales. The team also post articles regularly on Knowledge Tank to keep our daily readers engaged and equiped with the industry updates.

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Using the best content for your Thesis

Throughout the thesis various published and credible journals and articles will be referred to. You will be provided with each and every source of information utilized in this study. The content provided by Project Guru is always plagiarism free and is repeatedly cross checked for quality and errors or flaws.

The research team collects data for your thesis from the following sources:

  1. Published journals and articles
  2. Webinars by renowned authors and industry experts
  3. News articles and magazines
  4. Books
  5. Reliable web sources

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Perfection delivered with every Thesis

At the end of every thesis, Project Guru has successfully been able to propose a new, innovative and more effective strategy for better business performance backed by proper literature and statistical facts. Some of the areas which we have researched recently are:

  • Integration of value based selling
  • Supply chain management
  • Holistic marketing of the 21st century
  • Industrial marketing or B2B marketing
  • B2C buying behavior
  • B2B buying behavior
  • Customer value and relationship management
  • Market orientation and economy
  • Marketing enviroment
  • Marketing of services and goods
  • Advertisements and branding
  • Real time marketing
  • Different types of selling processes

With our thesis writing service, we ensure you that your research aims will be met in a unique and convincing way.

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Writing thesis in a wide range of marketing fields:

  • Sales management
  • Consumer behavior
  • Social marketing
  • Advertising
  • Industrial marketing
  • Category management
  • Business to business marketing
  • International marketing
  • Internet marketing
  • Corporate branding
  • Customer relationship management
  • Supply chain management
  • Retail marketing
  • Integrated marketing communications
  • Mass communication
  • Brand management
  • Travel & Tourism marketing

 

Knowledge Tank

The compatibility of Service Customers

The mere presence of customers in churches, restaurants, bars and spectacular sports is important. If no one else shows up, customers…. Read more »

Advantages of product brand image

In face of the intense competition between numerous companies offering the same product, it is becoming increasingly difficult for companies to create a brand image that stands out its rivals in the minds of the customers. Read more »

Advertising luxury brands

Luxury brands provide a rich arena to investigate branding processes, an arena in which image and symbol drive brand value largely via advertising campaigns. Read more »

Building Customer Relationship

There has been a shift from a transactions to a relationship focus in marketing. Customers become partners and the firm must make long-term…. Read more »

Impact of celebrity endorsements on buying behavior

Gone those days where brands were limited and their tag lines were enough for the publicity, for e.g. “Thanda matlab coca- cola” this tag… Read more »

Benefits of relationship management

Both parties benefit i.e., customer / firm from customer retention. It is not only in the best interest of the organization to build and maintain… Read more »

Product brand image and association

According to Chunnawala, (2008), the marketing term product’s brand Image can be defined as “a consumer perception towards a product.” Read more »

Effectiveness of Blogs in Marketing

Blogging represents an opportunity cost for companies, consuming resources that could be employed elsewhere. The question examined in this section is whether the bloggers consider that the investment in time and money is justified by the results obtained. First, however, it is necessary to determine how the effectiveness should be measured. Read more »

Eco friendly marketing in India

Green Marketing, a strategic approach to market eco-friendly products, is considered as one of the popular marketing approaches… Read more »

Buzz marketing tools and methods

New products often spread among the public through interpersonal communication networks.

Within those networks, some people have more influence than others. A company can use those influential people to accelerate the adoption of its product and spread the word-of-mouth (Rosen 2000, p. 43). Read more »

Increasing Brand Awareness

The American Marketing Association (AMA) defines Advertising as “any paid form of non-personal presentation and promotion of ideas… Read more »

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