Thesis in Marketing Management

Kotler says "Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value."

Marketing is a business function that measures the magnitude of the scope of success of a product or service in the market. It identifies and fulfills gaps like pricing, promotion and distribution of product or service at the time of sales. Marketing has evolved along the years, there are newer theories for proper segmentation of customers and prospects to target.

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Project Guru's expert thesis writers strive towards achieving the research objective in a precise and sophisticated manner, while not making the theory too ambiguous. Moreover, the content developed in initial chapters such as Introduction and Review of Literature makes use of research not older than 5 years. Researchers at Project Guru regularly conducts studies to understand the best practices in different industries and that have resulted in sales. The team also post articles regularly on Knowledge Tank to keep our daily readers engaged and equiped with the industry updates.

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Using the best content for your Thesis

Throughout the thesis various published and credible journals and articles will be referred to. You will be provided with each and every source of information utilized in this study. The content provided by Project Guru is always plagiarism free and is repeatedly cross checked for quality and errors or flaws.

The research team collects data for your thesis from the following sources:

  1. Published journals and articles
  2. Webinars by renowned authors and industry experts
  3. News articles and magazines
  4. Books
  5. Reliable web sources

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Perfection delivered with every Thesis

At the end of every thesis, Project Guru has successfully been able to propose a new, innovative and more effective strategy for better business performance backed by proper literature and statistical facts. Some of the areas which we have researched recently are:

  • Integration of value based selling
  • Supply chain management
  • Holistic marketing of the 21st century
  • Industrial marketing or B2B marketing
  • B2C buying behavior
  • B2B buying behavior
  • Customer value and relationship management
  • Market orientation and economy
  • Marketing enviroment
  • Marketing of services and goods
  • Advertisements and branding
  • Real time marketing
  • Different types of selling processes

With our thesis writing service, we ensure you that your research aims will be met in a unique and convincing way.

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Writing thesis in a wide range of marketing fields:

  • Sales management
  • Consumer behavior
  • Social marketing
  • Advertising
  • Industrial marketing
  • Category management
  • Business to business marketing
  • International marketing
  • Internet marketing
  • Corporate branding
  • Customer relationship management
  • Supply chain management
  • Retail marketing
  • Integrated marketing communications
  • Mass communication
  • Brand management
  • Travel & Tourism marketing

 

Knowledge Tank

Best and worst practices followed by luxury brand marketers

“Companies that fail to adapt to changes elsewhere in their industries value chains are often blindsided by competitors who react to those changes”. Read more »

Integrated marketing communication and its advantages

Integrated marketing communication is a way of looking the whole marketing process instead of focusing on individual parts of it. Read more »

Defining different marketing goals

This term can be used when a new product is entering the market and consumers need to be aware of the existence of a product (Kotler 1999, p. 493). Especially in the case of trends when the time to market is very short, quick awareness of the product by consumers is desirable. Read more »

Understanding celebrity endorsement

Celebrity endorsement of luxury brands is hardly a new phenomenon but has been in practice for several centuries. Read more »

The drawbacks of business blogging

Despite the intensive promotion of blogging as ‘the next big thing’ in the trade press (e.g. TOI, March 2008), a number of commentators are sceptical about the business potential of blogs. One of the most vocal sceptics is Rajesh Lalwani, a well-known direct marketing copywriter Read more »

Benefits of relationship management

Both parties benefit i.e., customer / firm from customer retention. It is not only in the best interest of the organization to build and maintain… Read more »

Advantages of product brand image

In face of the intense competition between numerous companies offering the same product, it is becoming increasingly difficult for companies to create a brand image that stands out its rivals in the minds of the customers. Read more »

The compatibility of Service Customers

The mere presence of customers in churches, restaurants, bars and spectacular sports is important. If no one else shows up, customers…. Read more »

Buzz marketing tools and methods

New products often spread among the public through interpersonal communication networks.

Within those networks, some people have more influence than others. A company can use those influential people to accelerate the adoption of its product and spread the word-of-mouth (Rosen 2000, p. 43). Read more »

Increasing Brand Awareness

The American Marketing Association (AMA) defines Advertising as “any paid form of non-personal presentation and promotion of ideas… Read more »

Is brand marketing and promotions deteriorating?

Today we are surrounded with millions of products around us and receive not millions but thousands of messages about different products. So how are organizations able to create a space between their branded products and the no-name products (these are the products that you see for the first time on the shelf). Read more »

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