A foundational building block of business is optimizing a target audience’s experiences by segmentation. Actionable secondary reports are the result of a synthesis of pre-existing information and primary observations. Without insights from published studies such as government reports and scientific or evidence, segmentation would be tedious and expensive.
Evidence-based systematic review
It is evident from a multitude of studies that strategic planning is limited to big size enterprises. Whereas small and medium scale enterprises have low resources to allocate to research and planning. Enterprises that plan strategically obtain higher financial results and this has been confirmed empirically several times in many studies. Big enterprises do not reinvent as leading innovators. They rely heavily on studies assimilating high performing innovators.
A multitude of possibilities with a robust segmentation
A robust segmentation can precisely characterize the target audience’s needs and wants by mapping patterns and trends. Such classification insights help to develop actionable strategies that can meet an individual’s expectation in a group with similar traits.
Scale-up with a tactical and strategic plan
Business units and functioning teams are like the cells of a living organism. There are these few good ones that display great leadership skills to move the teams. The first natural split of an organization in a small scale enterprise is naturally based on the functional areas. As the organization grows, a strategic plan to align teams based on identified segments can result in a matrix organization with teams functioning vertically and business units horizontally. Such transitions and change can grow massive with the size of the enterprise. Initial identification of such transitions and long term planning result in increased financial profitability by optimised resource allocation in the long run.