Situation analysis

In the quest for better reflexive market practice and to challenge expanding competitions, the situation analysis is the key foundation. A periodic review of situation analysis can ensure new functional strategies to stay constructive, collaborative and relevant. Insights from the situation analysis are useful to compare and contrast with existing data and information.

A core foundational process for

Digital marketing plan

Digital market intelligence requires analysis of data pulled from competitor websites and social media to achieve goals. Situation analysis bridges the internal audit and competitor research. Such findings can premise strategies nuanced to navigate the most challenging external threats.

Business plan

A structured process to research and analyse a business framework is the key objective of a business plan. A business framework consists of micro and macro environments acting as forces that drive a business. While macro environments like, economy or demographics cannot be controlled but a decisive plan can help take actions.

Market dynamics

A critical challenge in deriving value from the ocean of unstructured data is to not let it overshadow business goals. With situation analysis, touchpoints of the data can enable sustainability and competitiveness in versatile situations. Proper synthesis of relevant data is crucial to assess performance and comprehend threats.

Value proposition

Resources are not productive on their own. Resources within teams need to work closely on the most productive tasks. To identify capabilities and new opportunities situation analysis can classify principal functional areas for value propositions.

Measure, reach, engage and convert

A situation analysis done properly allows to account for collaborative activities and their results transparently. Existing datasets are collected to elicit trends and developments over time. As a working group, our principal task is to collect, examine and interpret relevant data. A thematic report is prepared with graphical illustrations to illuminate viable strategic options. This provides a foundation for priority setting and determines potential options to overcome challenges. Situation analysis can be judged as successful if it adequately captures a broad range of views and opinions in a balanced way.

Work sequence
  1. Review the current situation and prepare a taxonomy for search.
  2. Identify and formulate issues in different models and discuss cause and effects.
  3. Identify key sources of information and assure availability for evidence-based review.
  4. Identify analysis gaps and discuss for revision.
  5. Consolidate a concise thematic report for presentation.