The drawbacks of business blogging

By Priya Chetty on February 16, 2010 No Comments

Despite the intensive promotion of blogging as ‘the next big thing’ in the trade press (e.g. TOI, March 2008), a number of commentators are sceptical about the business potential of blogs. One of the most vocal sceptics is Rajesh Lalwani, a well-known direct marketing copywriter

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Small business blogging

By Priya Chetty on February 16, 2010 No Comments

In the international market, according to a research conducted by Harris Interactive (HP, 2005), ten per cent of the small business owners polled had included weblogs in their marketing plans, suggesting that there could be a significant increase in small business blogging over the next few years.

The blogging phenomenon

By Priya Chetty on February 15, 2010 1 Comment

During the past year blogs have become a worldwide cultural phenomenon. Once the preserve of technically-minded enthusiasts, blogging has begun to transform key areas of society such as journalism and politics and now seems set to rival e-mail as a medium for personal communication.

What is Viral Marketing

By Priya Chetty on February 15, 2010 1 Comment

Viral marketing is a concept which has its origins in the Internet. The term was invented by Steve Jurvetson, a venture capitalist, to describe the method used by Hotmail to develop its e-mail service. Most of the standard marketing textbooks mention the term. For example, viral marketing as ‘electronic word of mouth’, while Smith and Taylor give the following description of the process involved….


Marketing Lack Luster

By Priya Chetty on June 8, 2009 No Comments

Having a good advertising agency to execute your strategy could help a brand, especially the ones with no pocket-barriers.

Is advertising worth a business?

By Priya Chetty on January 30, 2008 1 Comment

Does Expensive marketing really help companies acquire the desired number of customers? Marketing is getting costlier. But in this mainstream of MNC giants like Nokia and Unilever is going gaga over advertising, a big question arises, is it worth the bucks?