Viral marketing is a concept which has its origins in the Internet. The term was invented by Steve Jurvetson, a venture capitalist, to describe the method used by Hotmail to develop its e-mail service. Most of the standard marketing textbooks mention the term. For example, viral marketing as ‘electronic word of mouth’, while Smith and Taylor give the following description of the process involved….
marketing and advertisingHaving a good advertising agency to execute your strategy could help a brand, especially the ones with no pocket-barriers.
And so it emerges from our study (field survey) that a staggering 19% of our citizens feel Guj CM Narender Modi is the right person for the job.
Does Expensive marketing really help companies acquire the desired number of customers? Marketing is getting costlier. But in this mainstream of MNC giants like Nokia and Unilever is going gaga over advertising, a big question arises, is it worth the bucks?