Category: Commentary

By Priya Chetty on March 10, 2009 4 Comments

And so it emerges from our study (field survey) that a staggering 19% of our citizens feel Guj CM Narender Modi is the right person for the job.

By Priya Chetty on January 30, 2008 1 Comment

Does Expensive marketing really help companies acquire the desired number of customers? Marketing is getting costlier. But in this mainstream of MNC giants like Nokia and Unilever is going gaga over advertising, a big question arises, is it worth the bucks?