Why am I being suggested to go for a higher word count category?

By Priya Chetty on December 8, 2019

If you have been suggested by your Handle to opt for a higher word count category than you intended, it can be due to one or more of the following reasons:

  • The data analysis or testing method you requested for is complex.
  • The number of variables present in your study is likely to be high (more than 10).
  • The number of references or studies needed to be reviewed is high.
  • Multiple hypotheses (more than 2) are being tested.
  • The sample size is huge (more than 150).
  • In addition to the central aim, your paper consists of secondary objectives too.
  • The number of headings or sub-headings requested by you cannot be covered in a lesser word count.

Priya is the co-founder and Managing Partner of Project Guru, a research and analytics firm based in Gurgaon. She is responsible for the human resource planning and operations functions. Her expertise in analytics has been used in a number of service-based industries like education and financial services.

Her foundational educational is from St. Xaviers High School (Mumbai). She also holds MBA degree in Marketing and Finance from the Indian Institute of Planning and Management, Delhi (2008).

Some of the notable projects she has worked on include:

  • Using systems thinking to improve sustainability in operations: A study carried out in Malaysia in partnership with Universiti Kuala Lumpur.
  • Assessing customer satisfaction with in-house doctors of Jiva Ayurveda (a project executed for the company)
  • Predicting the potential impact of green hydrogen microgirds (A project executed for the Government of South Africa)

She is a key contributor to the in-house research platform Knowledge Tank.

She currently holds over 300 citations from her contributions to the platform.

She has also been a guest speaker at various institutes such as JIMS (Delhi), BPIT (Delhi), and SVU (Tirupati).



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