This study delves into the body image issues among women as they progress in their age. Body image is an evolving research field. Body image is the subjective view of one’s appearance. With the intervention of social media and mass media, body image concerns among people are growing and has significantly contributed to behaviors like social comparisons, public avoidance, and causes an array of physical and psychological ailments. The study aims to provide a comparative insight on what factors affect body image concerns among women of different age groups, particularly young adult (18-25 years) and middle-aged (45-59 years) women. The study particularly considers these two age groups because priorities are often different among the two age groups. It would therefore be interesting to investigate what specific body image related concerns exist for each group, what factors influence their concerns, how they differently respond to them, and what can be done to help them having a better body image. The study requires basic knowledge of psychology and would be of help to not only academicians but industry too. The beauty, cosmetic and personal care industry is expected to have the maximum advantage of the study as its findings may help them to devise their marketing mix strategies. The study is based entirely on secondary data, and involves a comprehensive reading of journal articles, magazines, newspaper articles, books, and other sources of online data. A systematic review of available literature through PRISMA would be conducted. Research in this domain is generally constrained to studying a particular age group in men and women. Hence, the study would attempt to fill the existing literary gap.

Goal 1

To identify the factors that cause body image issues among young adult and middle aged women

Purpose: Body is a serious and fast growing concern among women, especially those in middle and young adult age. It has been amplified in the recent years due to social media usage, mainstream media influence, cultural and societal expectations, discrimination, and objectification. It has a range of implications like anxiety and distress, and reduced quality of life. The purpose of this goal is to identify the exact body image issues prevailing in these groups and the factors responsible for them.

Method: Systematic review, critical review and literature review methods will be used to identify the factors.

Milestones

To contribute and publish select a pending milestone.

Completed

There are no completed milestones.

Pending
The growing concern of body image issues among young adult and middle aged women
Systematic review of factors causing body image issues among young adult and middle-aged women
Effects of body image issues on young adult and middle-aged women (systematic review)
Response to body image issues by middle aged and young adult women
Critical review of strategies recommended by professionals for managing body image issues faced by women
Goal 2

To assess the outcomes of women’s response to body image issues and recommend ways to improve them

Purpose: Women respond to body image issues differently. For instance, while some resort to excessive dieting, others develop long-term eating disorders like bulimia. Some even seek professional support. While their goal is the same, i.e., to handle the issue without letting it affect their mental health, outcomes vary. The purpose of this goal is to assess the major ways in which women in young adult and middle age categories respond to body image issues and their outcomes, so that suitable ways of handling them can be recommended.

Method: in this goal meta-analysis using CMA (Comprehensive Meta-Analysis) will be performed on 35-40 recent empirical studies.

Prior experience and knowledge of CMA software, meta-analysis and data analysis is necessary to accomplish the milestones in this goal.

Milestones

To contribute and publish select a pending milestone.

Completed

There are no completed milestones.

Pending
Meta-analysis for examining the outcomes of women’s response to body image issues
Common body image issues among young adult and middle-aged women
Effect of body image issues on young adult and middle-aged women
Recommendations for improving body image issues among women