To identify the strategies adopted by e-commerce businesses the study adopts a mix method that includes interview and survey methods.
A conceptual framework for factors affecting online shopping behaviour of generation Z and millennials
In order to summarise the findings in the study of factors affecting online shopping behaviour of millennials and gen z, the conceptual framework is presented.
How to frame interview questions for a qualitative study?
Interview questions are generally designed differently depending on the need of being addressed and the information required.
Importance of qualitative data mining in a research
Qualitative data mining plays a crucial role in most of the fields of study such as business, social sciences, and humanities.
The manual methods of calculating a sample size
Sample size calculation is the process used by social science researchers that helps to access the number of people needed to gather information from the people or collected data.
How to present ethical considerations in a study?
Ethical considerations in a study are one of the cardinal elements of the research methodology which confirms that the researcher has considered all necessary guidelines that make the research ethically valid.
Focus group interviews: qualitative or quantitative?
Focus Group Discussion (FGD) is a research method in the social sciences, with a particular emphasis and application in the developmental program evaluation sphere (Doody, Slevin, & Taggart, 2013).
Examples of threats to the internal and external validity of a research
In my previous article I have discussed how the validity can be ensured with respect to Quantitative and Qualitative analysis. This article discusses the threats to validity (internal and external) irrespective of the approach.