Tag: literature review

By Himanshu Sharma & Priya Chetty on July 24, 2025 No Comments

The objective of this article is to attain the pain points escalating issue of body image among young adult and middle-aged women, analyzing factors contributing to such impacts, discussing their psychological and physical effects, and finally suggesting mitigation approaches.

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By Abhinash Jena & Sahithi Kandala on June 10, 2025 No Comments

High Aggregate Technical and Commercial (AT&C) losses are one of the major challenges affecting the power distribution efficiency in India.

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By Priya Chetty on February 12, 2025 1 Comment

Intensifying competition, affordable prices, and easy access to finance have triggered exponential growth in the automobile sector over the last half-century. This has brought the spotlight to the issue of environmental sustainability, to maintain the availability of resources for a long time.

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By Priya Chetty on January 29, 2025 1 Comment

Environmental sustainability plays a critical role in shaping the global sustainability agenda, particularly in the realization of the Sustainable Development Goals (SDG). Carbon emissions, wastewater disposal, energy usage, and waste management remain the top concerns, alongside issues such as labour exploitation, institutional transparency, accountability principles, and community welfare.

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By Himanshi Sharma & Priya Chetty on November 18, 2024 No Comments

The concept of ethical leadership has been widely explored in many contexts, however, its role in organizational success has been relatively undervalued in research.

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By Reshma Parveen & Abhinash Jena on November 5, 2024 No Comments

Perceived value is the consumer’s perception of a product or service’s worth in terms of value. A consumer’s perceived value of a product is subjective and varies from person to person depending on their knowledge, experience, and emotional perseverance.

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By Abhinash Jena on October 7, 2024 No Comments

Motivated behaviour is a complex process that involves the identification of a threat or challenge, selecting an appropriate response, acting independently, and exercising self-control. The article discusses the concept of intrinsic and extrinsic motivation, and how it can be leveraged to influence consumer purchase decisions through parasocial relationships. It employs a theoretical approach, drawing on […]

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By Reshma Parveen & Abhinash Jena on September 24, 2024 1 Comment

This article uses a conceptual approach to analyze the existing literature on consumer perception, perceived value, trust, credibility, interactivity, and engagement to investigate how it can stimulate purchase intention.

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