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Maslow’s hierarchy needs as a theory for online marketing

By Sayan Mitra and Priya Chetty on August 26, 2019 No Comments

Maslow’s hierarchal need is known as a theoretical psychology concept which deals with five stages of the human need in a pyramid.

 online shopping

Supply chain costs management models

By Sayan Mitra and Avishek Majumder on August 12, 2019 No Comments

Supply chain cost management is the task of controlling the operational cost in order to enhance the profit margin of a business. It involves all activities of logistics and supply chain such as stocking, distribution, processing, packaging, procurement, and handling.

 retail industry, supply chain management

Quantitative and qualitative forecasting techniques in logistics management

By Sayan Mitra and Avishek Majumder on August 6, 2019 No Comments

Demand forecasting is defined as an approach used for analyzing future demand in comparison to the previous ones. The purpose of demand forecasting is to apply future planning and decision in the domain of finance, logistics, operation and sales.

 logistics management, supply chain management

The use of the Veblenian socio-psychological model for online marketing

By Sayan Mitra and Avishek Majumder on August 1, 2019 No Comments

Traditionally, consumer behaviour theories emerged from different psychological, anthropological and economic theories as marketers applied them to understand consumer wants.

 online shopping
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