Maslow’s hierarchy needs as a theory for online marketing
Maslow’s hierarchal need is known as a theoretical psychology concept which deals with five stages of the human need in a pyramid.
online shoppingAuthor: Sayan Mitra
Supply chain costs management models
Supply chain cost management is the task of controlling the operational cost in order to enhance the profit margin of a business. It involves all activities of logistics and supply chain such as stocking, distribution, processing, packaging, procurement, and handling.
retail industry, supply chain managementQuantitative and qualitative forecasting techniques in logistics management
Demand forecasting is defined as an approach used for analyzing future demand in comparison to the previous ones. The purpose of demand forecasting is to apply future planning and decision in the domain of finance, logistics, operation and sales.
logistics management, supply chain managementThe use of the Veblenian socio-psychological model for online marketing
Traditionally, consumer behaviour theories emerged from different psychological, anthropological and economic theories as marketers applied them to understand consumer wants.
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