Isita Maity and Priya Chetty on October 11, 2021 No Comments
Numerous theorists believe that the influence of social groups helps people meet mutual needs and demands. This article aims to determine the influence of social groups on the buying behaviour of rural consumers in today’s marketplace.
Social media marketing efforts comprise several approaches to creating and maintaining relationships with customers. These include approaches of positive electronic word-of-mouth, virtual tours and tutorials, social media campaigns, and live videos.
Ashni Walia and Priya Chetty on May 26, 2020 1 Comment
The concept of the family life cycle has gained popularity in the last few decades due to its relevance in the consumer decision-making process. For example, as a person grows older, his buying choices depend less on his own needs and more on his family’s collectively.