Until the 1960s, environmental protection was not a matter of grave concern for the world. However, after the great smog of 1952, the legislative action was taken by London i.e. setting up of Clean Air Act, 1956.
Online shopping facilitates buying and selling of products and services beyond the geographical periphery. The array of interdependence and parameters that emerge from coalescence among consumer behaviour as well as economic and human behaviour lead to the emergence of several theories like the Marshallian economics model.