Tag: marketing and advertising
Comparative advertising is an established practice in various parts of the world, particularly in developed markets, where consumer markets have become stagnant.
case study, industry overview, marketing and advertisingSocial network web portals like Twitter, Facebook, Google Plus YouTube, Pinterest and blogging platforms enable followers to “post”, “tweet”, “retweet” or “repost” comments instantly. Messages are viewed by other visitors. Thus, social network websites work as a source for word of mouth publicity.
marketing and advertising, online shoppingStrategies are a ‘bridge that connects the firm’s internal environment with its external environment, leveraging its resources to adapt to changes.
marketing and advertisingA search for “reputation management” will yield over 77 million results on Google, fairly enough to grasp knowledge on the subject. The term refers to management of a company’s good image in the market. A favorable reputation means brand loyalty and new customers, leading to increased sales and revenues.
marketing and advertisingIn my previous article (Read: Concept of cross-platform campaign), I discussed the meaning, emergence, and use of cross-platform marketing today. While companies contemplate seeking external help for devising their cross-platform campaign, it is imperative to understand the benefits offered and what sets it apart from other forms of advertising.
marketing and advertisingTraditionally, the companies have always followed a ‘push strategy’ wherein the companies pushed their offerings to the target customers through excessive marketing.
marketing and advertising, supply chain managementGlobalization and technological advancement have enhanced the awareness levels of modern consumers and the growing competition among businesses have resulted in a shift of power from the hands of marketers to that of the consumers (Panwar, 2001).
marketing and advertising, marketing strategyAs a response to current cut-throat competitive market situations, the companies often overburden their sales departments with unrealistic sales targets. The logic behind setting sales targets as high as possible is to stretch sales team’s efforts to the maximum.
customer satisfaction, marketing and advertising