Comparative advertising is an established practice in various parts of the world, particularly in developed markets, where consumer markets have become stagnant.
The year 2012 was a mobile year when the advertisements through mobiles crossed a mark of $6,525 million worldwide. Moreover, the increasing use of smart phone is enabling the users stay connected via mobile internet all the time.
This article explores the reasons behind the fading away of traditional way of searching in comparison with to the rise of trends in increased usage of review websites, reasons behind such rise, and role they play in influencing consumers’ decisions.
Social marketing, unlike its better known counterpart, commercial marketing, has an altruistic outcome which is a change in behavior of a person or a community.
Price sensitivity refers to the response of an individual to the amount of money asked or paid for a good or service and as a construct, it can be regarded as an attitude that varies across consumers.
Social network web portals like Twitter, Facebook, Google Plus YouTube, Pinterest and blogging platforms enable followers to “post”, “tweet”, “retweet” or “repost” comments instantly. Messages are viewed by other visitors. Thus, social network websites work as a source for word of mouth publicity.
Strategies are a ‘bridge that connects the firm’s internal environment with its external environment, leveraging its resources to adapt to changes.
A search for “reputation management” will yield over 77 million results on Google, fairly enough to grasp knowledge on the subject. The term refers to management of a company’s good image in the market. A favorable reputation means brand loyalty and new customers, leading to increased sales and revenues.