Comparative advertising is an established practice in various parts of the world, particularly in developed markets, where consumer markets have become stagnant.
case study, industry overview, marketing and advertisingThe year 2012 was a mobile year when the advertisements through mobiles crossed a mark of $6,525 million worldwide. Moreover, the increasing use of smart phone is enabling the users stay connected via mobile internet all the time.
marketing and advertisingThis article explores the reasons behind the fading away of traditional way of searching in comparison with to the rise of trends in increased usage of review websites, reasons behind such rise, and role they play in influencing consumers’ decisions.
marketing and advertisingSocial marketing, unlike its better known counterpart, commercial marketing, has an altruistic outcome which is a change in behavior of a person or a community.
marketing and advertisingPrice sensitivity refers to the response of an individual to the amount of money asked or paid for a good or service and as a construct, it can be regarded as an attitude that varies across consumers.
marketing and advertisingSocial network web portals like Twitter, Facebook, Google Plus YouTube, Pinterest and blogging platforms enable followers to “post”, “tweet”, “retweet” or “repost” comments instantly. Messages are viewed by other visitors. Thus, social network websites work as a source for word of mouth publicity.
marketing and advertising, online shoppingStrategies are a ‘bridge that connects the firm’s internal environment with its external environment, leveraging its resources to adapt to changes.
marketing and advertisingA search for “reputation management” will yield over 77 million results on Google, fairly enough to grasp knowledge on the subject. The term refers to management of a company’s good image in the market. A favorable reputation means brand loyalty and new customers, leading to increased sales and revenues.
marketing and advertising