Foreign direct policy in India
Reforms in trade, industrial and foreign direct investment policy were a central focus of India’s economic reforms in the early stages…
global politics and international businessAuthor: Priya Chetty
Critical evaluation of export substitution
The three decades since 1965 witnessed rapid expansion in exports of manufactures from LDCs to the developed country markets. In the process.
imports & exportsInternational Financial Institutions
After world war – II IMF & World Bank was created to cope with the restoration of economy of countries suffered from war. IMF role is to monitor and has a supervisory role to play and create greater co-operation among member countries.
Why small businesses create blogs?
Keeping in mind the regular blogger’s state of mind and the Small Business Bloggers’, fact can be seen that the blog was not primarily seen as a sales vehicle. Relationship building was the most common reason for blogging, with only two interviewees failing to mention this point.
Effectiveness of Blogs in Marketing
Blogging represents an opportunity cost for companies, consuming resources that could be employed elsewhere. The question examined in this section is whether the bloggers consider that the investment in time and money is justified by the results obtained. First, however, it is necessary to determine how the effectiveness should be measured.
blog marketing, branding, buzz marketing, marketing and advertisingThe drawbacks of business blogging
Despite the intensive promotion of blogging as ‘the next big thing’ in the trade press (e.g. TOI, March 2008), a number of commentators are sceptical about the business potential of blogs. One of the most vocal sceptics is Rajesh Lalwani, a well-known direct marketing copywriter
blog marketing, branding, buzz marketingSmall business blogging
In the international market, according to a research conducted by Harris Interactive (HP, 2005), ten per cent of the small business owners polled had included weblogs in their marketing plans, suggesting that there could be a significant increase in small business blogging over the next few years.
The blogging phenomenon
During the past year blogs have become a worldwide cultural phenomenon. Once the preserve of technically-minded enthusiasts, blogging has begun to transform key areas of society such as journalism and politics and now seems set to rival e-mail as a medium for personal communication.