You must be aware that universities around the world are becoming stricter by the day about the quality of student assignments and dissertations/ theses. Consequently the rules of academic writing are changing too.
When using this statistical test, you are testing the null hypothesis that 2 population means (average) are equal. The alternative hypothesis is that they are not equal.
In my previous article “Introducing Data” we discussed about importing files and creation of data sheet in SPSS. Moving further, in this article I will be discussing about the most basic technique which can be applied within SPSS i.e. Frequency Testing.
When researcher needs to perform selective analysis (for example, your research aim is to find out gender-based preferences for Lux soap. After you finish your survey, you may choose to do 2 separate analyses in SPSS: first of all males, then of all female respondents), then this command is used, i.e. selecting cases for analysis.
McDonald’s failure in Bolivia as believed by marketing analysts across the world, was natural. Though it sounds unbelievable and surprising for many across the globe.
If your data isn’t already in a computer-readable SPSS format, you can enter the information directly into the SPSS Data Editor (See Article Importing Files and creating datasheet in SPSS).
In SPSS researcher can specify the level of measurement as scale (numeric data on an interval or ratio scale), ordinal, or nominal. Nominal and ordinal data can be either string alphanumeric or numeric. Each of these have been explained below in detail.