Comparative advertising is an established practice in various parts of the world, particularly in developed markets, where consumer markets have become stagnant.
How the supply chain of Toyota is superior to its competitors’?
Toyota’s management philosophy has evolved from the country’s origins and has been reflected in the terms “Lean Manufacturing” and “Just in Time Production”, which was instrumental in developing.
What is experiential marketing?
Experiential marketing can be referred to as a type of marketing strategy that focuses on consumer engagement using their brand experiences.
Demand management in a make-to-stock environment
Make-to-stock environment is a traditional production strategy adopted by businesses. The motive is to match the inventory with the anticipated consumer demand.
Demand management in a make-to-order environment
A make-to-order environment is a pull-type of a production system. Here, demand in the form of an order triggers the production.
How strategic quality change improved the performance of Etihad Airways?
Etihad Airways has come a long way since its inception in the year 2003. The major objective of Etihad was to grow profitably and sustainably through organic growth measures. In a span of mere 12 years, Etihad has a fleet of 104 and approximately 200 aircraft along with parallel alliance.
Pure North Cider should produce a wider range of ciders
Pure North, is a Cider and Apple Juice producing company that is fairly new in the market. It started commercially started selling cider in 2010 to pubs and shops in Kirklees and Keswick areas (Yorkshire Region). The company acquired the license to sell cider to the general public in the summer of 2012. The company […]
Demand management process in assemble to order (ATO) environment
A company’s manufacturing can be characterized as make-to-stock (MTS), make-to-order (MTO) and assemble-to-order (ATO).