Comparative advertising is an established practice in various parts of the world, particularly in developed markets, where consumer markets have become stagnant.
Etihad Airways has come a long way since its inception in the year 2003. The major objective of Etihad was to grow profitably and sustainably through organic growth measures. In a span of mere 12 years, Etihad has a fleet of 104 and approximately 200 aircraft along with parallel alliance.
Pure North, is a Cider and Apple Juice producing company that is fairly new in the market. It started commercially started selling cider in 2010 to pubs and shops in Kirklees and Keswick areas (Yorkshire Region). The company acquired the license to sell cider to the general public in the summer of 2012. The company […]