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project guru
Get your projects done.
  • Home
  • Knowledge Tank
    • Modules
      • Data envelopment analysis or DEA
      • Analyse with STATA
      • Analyze qualitative data with Nvivo
      • Analyze quantitative data with SPSS
      • Proposing research methodology
      • Text data analysis with Hamlet II
      • Supervised learning
      • Mendeley to organise references
      • Comprehensive meta-analysis
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      • The two faces of FDI
      • Epidemiology of healthcare
      • The volatility of the real estate industry
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      • Literature review
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    • Research analysis
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    • Historical analytics
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    • Research paper
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      • Research proposal
      • Dissertation writing
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Scope of comparative advertising in India

By Priya Chetty on May 5, 2020 No Comments

Comparative advertising is an established practice in various parts of the world, particularly in developed markets, where consumer markets have become stagnant.

 case study, industry overview, marketing and advertising

How the supply chain of Toyota is superior to its competitors’?

By Priya Chetty on April 28, 2020 No Comments

Toyota’s management philosophy has evolved from the country’s origins and has been reflected in the terms “Lean Manufacturing” and “Just in Time Production”, which was instrumental in developing.

 case study, logistics management, supply chain management

What is experiential marketing?

By Priya Chetty on April 11, 2020 No Comments

Experiential marketing can be referred to as a type of marketing strategy that focuses on consumer engagement using their brand experiences.

 buzz marketing, case study, marketing strategy

Demand management in a make-to-stock environment

By Priya Chetty on February 18, 2020 No Comments

Make-to-stock environment is a traditional production strategy adopted by businesses. The motive is to match the inventory with the anticipated consumer demand.

 case study, demand management, supply chain management

Demand management in a make-to-order environment

By Ashni Walia and Priya Chetty on February 14, 2020 No Comments

A make-to-order environment is a pull-type of a production system. Here, demand in the form of an order triggers the production.

 case study, demand management, supply chain management

How strategic quality change improved the performance of Etihad Airways?

By Priya Chetty on January 10, 2020 No Comments

Etihad Airways has come a long way since its inception in the year 2003. The major objective of Etihad was to grow profitably and sustainably through organic growth measures. In a span of mere 12 years, Etihad has a fleet of 104 and approximately 200 aircraft along with parallel alliance.

 aviation industry, case study, industry overview, middle eastern industries

Pure North Cider should produce a wider range of ciders

By Priya Chetty on December 18, 2019 No Comments

Pure North, is a Cider and Apple Juice producing company that is fairly new in the market. It started commercially started selling cider in 2010 to pubs and shops in Kirklees and Keswick areas (Yorkshire Region). The company acquired the license to sell cider to the general public in the summer of 2012. The company […]

 business strategy, case study

Demand management process in assemble to order (ATO) environment

By Ashni Walia and Priya Chetty on December 3, 2019 No Comments

A company’s manufacturing can be characterized as make-to-stock (MTS), make-to-order (MTO) and assemble-to-order (ATO).

 case study, demand management, supply chain management
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