Comparative advertising is an established practice in various parts of the world, particularly in developed markets, where consumer markets have become stagnant.
case study, industry overview, marketing and advertisingToyota’s management philosophy has evolved from the country’s origins and has been reflected in the terms “Lean Manufacturing” and “Just in Time Production”, which was instrumental in developing.
case study, logistics management, supply chain managementExperiential marketing can be referred to as a type of marketing strategy that focuses on consumer engagement using their brand experiences.
buzz marketing, case study, marketing strategyMake-to-stock environment is a traditional production strategy adopted by businesses. The motive is to match the inventory with the anticipated consumer demand.
case study, demand management, supply chain managementA make-to-order environment is a pull-type of a production system. Here, demand in the form of an order triggers the production.
case study, demand management, supply chain managementEtihad Airways has come a long way since its inception in the year 2003. The major objective of Etihad was to grow profitably and sustainably through organic growth measures. In a span of mere 12 years, Etihad has a fleet of 104 and approximately 200 aircraft along with parallel alliance.
aviation industry, case study, industry overview, middle eastPure North, is a Cider and Apple Juice producing company that is fairly new in the market. It started commercially started selling cider in 2010 to pubs and shops in Kirklees and Keswick areas (Yorkshire Region). The company acquired the license to sell cider to the general public in the summer of 2012. The company […]
business strategy, case studyA company’s manufacturing can be characterized as make-to-stock (MTS), make-to-order (MTO) and assemble-to-order (ATO).
case study, demand management, supply chain management