Tag: research limitations

Ethical considerations form a major element in research. The researcher needs to adhere to promote the aims of the research imparting authentic knowledge, truth and prevention of error. Furthermore, following ethics enables scholars to deal collaborative approach towards their study with the assistance of their peers, mentors and other contributors to the study.

In order to gain in-depth knowledge of underlying reasons and motivations, qualitative research is conducted. However, qualitative research also have limitations.

Quantitative research main purpose is the quantification of the data. It allows generalisations of the results by measuring the views and responses of the sample population. Every research methodology consists two broad phases namely planning and execution (Younus 2014).