![Email id: care[at]projectguru.in](http://pg.electromaniax.com/images/base/careid.jpg){kind=small}
The study is targeted to focus on blog marketing aspects and to prove the same with analytical outlook. The 21st century has engulfed the masses with the hypnotic effects of technology and product marketing (Brown, 2008). Among the various techniques, blog marketing over the internet and open market has been the most lucrative ones in recent times (Miletsky, 2010). Read more »
Articles related to blog marketing
The Social & Cultural Impacts of Tourism
Article by Priya Chetty
on December 2, 2011
No comments
Tourism can be both a force for the preservation of or, conversely, a threat to a community’s natural and cultural heritage. A 1999 report Sustainable Tourism and Cultural Heritage published by the World Bank underscores the symbiotic nature of the relationship. Read more »
Why do businesses need blogs?
Article by Abhinash Jena
on October 28, 2011
No comments
There are numerous reasons why businesses should use weblogs as a tool for marketing and communicating their products/ services. Read more »
Blogs as a tool for SEO (Search Engine Optimisation)
Article by Abhinash Jena
on October 16, 2011
No comments
Blogs have gained increased prominence as a search engine optimisation (SEO) tool. However, not much of the mainstream media recognises this fact. Read more »
The rise of the Blog: Blog marketing in India
Article by Abhinash Jena
on October 2, 2011
No comments
The Internet has ushered in huge changes in the marketing world by combining many types of business models such as direct sales, affiliate marketing, product creation and marketing online. It is responsible for making the people all over the world benefit from media. Read more »
Promoting companies with blog writing
Article by Priya Chetty
on July 27, 2010
1 comment
Blogs are one of the strongest and most powerful ways to create a buzz in the market- about a product, brand, company or even individual; because blog readers forward the same to about everybody they are connected to virtually- family, peers, friends, associates, etc. Read more »
Effectiveness of Blogs in Marketing
Article by Priya Chetty
on February 20, 2010
1 comment
Blogging represents an opportunity cost for companies, consuming resources that could be employed elsewhere. The question examined in this section is whether the bloggers consider that the investment in time and money is justified by the results obtained. First, however, it is necessary to determine how the effectiveness should be measured. One commonly used measurement tool used in marketing is ROI (return on investment). Read more »
Why Businesses Should Be Blogging
Article by Priya Chetty
on February 16, 2010
No comments
In this post I am trying to summarize the main arguments being made in favour of using weblogs as a tool for marketing and communications. Since business blogging has not yet begun to feature as a research topic in academic journals Read more »
