The Social & Cultural Impacts of Tourism
Tourism can be both a force for the preservation of or, conversely, a threat to a community’s natural and cultural heritage.
blog marketing, hospitality and tourism, tourism industryTag: blog marketing
Why do businesses need blogs?
There are numerous reasons why businesses should use weblogs as a tool for marketing and communicating their products/ services.
blog marketingEffectiveness of Blogs in Marketing
Blogging represents an opportunity cost for companies, consuming resources that could be employed elsewhere. The question examined in this section is whether the bloggers consider that the investment in time and money is justified by the results obtained. First, however, it is necessary to determine how the effectiveness should be measured.
blog marketing, branding, buzz marketing, marketing and advertisingThe drawbacks of business blogging
Despite the intensive promotion of blogging as ‘the next big thing’ in the trade press (e.g. TOI, March 2008), a number of commentators are sceptical about the business potential of blogs. One of the most vocal sceptics is Rajesh Lalwani, a well-known direct marketing copywriter
blog marketing, branding, buzz marketing