Tag: buzz marketing

The drawbacks of business blogging

By Priya Chetty on February 16, 2010 No Comments

Despite the intensive promotion of blogging as ‘the next big thing’ in the trade press (e.g. TOI, March 2008), a number of commentators are sceptical about the business potential of blogs. One of the most vocal sceptics is Rajesh Lalwani, a well-known direct marketing copywriter

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Influential buying and influencers

By Abhinash Jena on February 13, 2010 No Comments

The fact that about 20 per cent of a company’s customers generate 80 per cent of its revenue is widely recognized. But perhaps it is even more important to identify and target the customers who form the 10 per cent of the population that influences the purchasing decisions of the majority.