Tag: buzz marketing
Experiential marketing can be referred to as a type of marketing strategy that focuses on consumer engagement using their brand experiences.
buzz marketing, case study, marketing strategyThe year 2012 was a mobile year when the advertisements through mobiles crossed a mark of $6,525 million worldwide. Moreover, the increasing use of smart phone is enabling the users stay connected via mobile internet all the time.
buzz marketingThis article explores the reasons behind the fading away of traditional way of searching in comparison with to the rise of trends in increased usage of review websites, reasons behind such rise, and role they play in influencing consumers’ decisions.
buzz marketingSocial marketing, unlike its better known counterpart, commercial marketing, has an altruistic outcome which is a change in behavior of a person or a community.
buzz marketingViral marketing, another concept that evolved in the 1990s, finds its roots in the Internet. Ebook calls viral marketing “an old idea made…
buzz marketingBlogging represents an opportunity cost for companies, consuming resources that could be employed elsewhere. The question examined in this section is whether the bloggers consider that the investment in time and money is justified by the results obtained. First, however, it is necessary to determine how the effectiveness should be measured.
blog marketing, branding, buzz marketing, marketing and advertisingDespite the intensive promotion of blogging as ‘the next big thing’ in the trade press (e.g. TOI, March 2008), a number of commentators are sceptical about the business potential of blogs. One of the most vocal sceptics is Rajesh Lalwani, a well-known direct marketing copywriter
buzz marketingBuzz marketing is normally just one of the tools in the marketing communication mix and does not necessarily exclude ‘traditional’ advertising. In some cases a product is so contagious that advertising is not necessary (Rosen 2000, p. 206).
buzz marketing, marketing and advertising