Knowledge is a key to success. Knowledge management is one of the most important activities that an organization has to adapt (Davidson & Voss, 2002). The following figure shows the knowledge management cycle. Read more »
Strategies to emerge as a leader in the market
The following are some of the strategies that multinational corporations in India can adopt in order to improve their brand image in the international market and become a world player (Daft and Lane, 2009) Read more »
Difficulties faced by Indian firms in a global market
The following are the challenges encountered by Indian multinational enterprises in going global (Sreenivas, 2006): Read more »
Why Firms engage in Merger & Acquisition (M&A)
Mergers and acquisitions have been ruling the business pages of newspapers since the recent past. The firms are increasingly signing M&A deals but earlier such deals were signed without much analysis with huge expectations of mutual success, but now the cons are also considered before getting into this. Read more »
Leadership and Control in Family Business
Family businesses have played vital role in the evolution and development of Indian economy; the Birlas, Tatas, Ambanis and Bajajs to name a few. Single Family Businesses are unique in their blend of family and business. This combination of two distinct ecosystems makes them strong but complex too. Read more »
The role of human resources department in propagating CSR values within organization
Human resource department is to help the organization in achieving their goals and supporting them towards their continued growth. Human resource department is responsible for integrating all the organizations’ values and propagating the same the employees working in an organization. Read more »
Concept of Multi-Level Marketing
Multi-Level Marketing (MLM) is a means of distributing goods to the final consumers by developing dealer networks. This is also known as ‘Network Marketing’ or ‘Structure Marketing.’ The concept of MLM was first introduced in USA. MLM is a form of direct marketing. Read more »
Pros and Cons of Multi-layered Distribution System
The producers have basically two options to distribute goods to the end-users. Either the distribution can take place directly from the producer or it can be done with the help of intermediaries. Read more »


