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Strategies to emerge as a leader in the market

By Rajalakshmi Rahul on September 28, 2012 1 Comment

The following are some of the strategies that multinational corporations in India can adopt in order to improve their brand image in the international market and become a world player (Daft and Lane, 2009).

 business studies

Difficulties faced by Indian firms in a global market

By Rajalakshmi Rahul on September 17, 2012 No Comments

The global recession is affected by India. This is visible in layoffs increase in the export sector where the orders have reduced.

 business studies, marketing and advertising

Business benefits of CSR policies and practices

By Rajalakshmi Rahul on April 21, 2012 No Comments

CSR is not about doing right thing but it means behaving responsible and also deals with who do the same (Redington, 2005).

 business studies

Product brand image and association

By Priya Chetty on November 4, 2011 No Comments

According to Chunnawala, (2008), the marketing term product’s brand Image can be defined as “a consumer perception towards a product.”

 branding, business studies, marketing and advertising

What is trade liberalization?

By Rajalakshmi Rahul on October 19, 2011 No Comments

The evolution of trade between nations has been a colorful and long one, which was punctuated by wars and a vast number of changes in beliefs about the trade.

 business studies

Internet and viral marketing

By Priya Chetty on October 14, 2011 No Comments

Viral marketing, another concept that evolved in the 1990s, finds its roots in the Internet. Ebook calls viral marketing “an old idea made…

 business studies, buzz marketing, marketing and advertising, marketing theories

Importance of Leadership in Organizational development

By Ajay Janardhanan on October 11, 2011 No Comments

In keeping pace with the modern times the need for true leaders has emerged. Goleman (1995) considers that leadership requires the ability to persuade…

 business studies, leadership

What are the essence of change in business organizations ?

By Ankita Agarwal on September 30, 2011 No Comments

Change is the rule of nature. This is an immortal truth preached by God Krishna thousands of years ago. As Swami Chinmayananda in his explanation…

 business, business studies
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