The following are some of the strategies that multinational corporations in India can adopt in order to improve their brand image in the international market and become a world player (Daft and Lane, 2009).
business studiesThe global recession is affected by India. This is visible in layoffs increase in the export sector where the orders have reduced.
business studies, marketing and advertisingCSR is not about doing right thing but it means behaving responsible and also deals with who do the same (Redington, 2005).
business studiesAccording to Chunnawala, (2008), the marketing term product’s brand Image can be defined as “a consumer perception towards a product.”
branding, business studies, marketing and advertisingThe evolution of trade between nations has been a colorful and long one, which was punctuated by wars and a vast number of changes in beliefs about the trade.
business studiesViral marketing, another concept that evolved in the 1990s, finds its roots in the Internet. Ebook calls viral marketing “an old idea made…
business studies, buzz marketing, marketing and advertising, marketing theoriesIn keeping pace with the modern times the need for true leaders has emerged. Goleman (1995) considers that leadership requires the ability to persuade…
business studies, leadershipChange is the rule of nature. This is an immortal truth preached by God Krishna thousands of years ago. As Swami Chinmayananda in his explanation…
business, business studies