The following are some of the strategies that multinational corporations in India can adopt in order to improve their brand image in the international market and become a world player (Daft and Lane, 2009).
Difficulties faced by Indian firms in a global market
The global recession is affected by India. This is visible in layoffs increase in the export sector where the orders have reduced.
Business benefits of CSR policies and practices
CSR is not about doing right thing but it means behaving responsible and also deals with who do the same (Redington, 2005).
Context of the India-Latin American relations
Latin America and India are not only in different neighbourhoods, as it were, but have also been members of different clubs.
Product brand image and association
According to Chunnawala, (2008), the marketing term product’s brand Image can be defined as “a consumer perception towards a product.”
What is trade liberalization?
The evolution of trade between nations has been a colorful and long one, which was punctuated by wars and a vast number of changes in beliefs about the trade.
Internet and viral marketing
Viral marketing, another concept that evolved in the 1990s, finds its roots in the Internet. Ebook calls viral marketing “an old idea made…
Importance of Leadership in Organizational development
In keeping pace with the modern times the need for true leaders has emerged. Goleman (1995) considers that leadership requires the ability to persuade…