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Maintaining work-life balance is a serious challenge today for professionals in almost every sphere of organizational activities. The organizations are considering this issue on a priority basis as it is supposed to reduce attrition remarkably. Read more »
Articles related to business
Opportunities and challenges of virtual organizations
Article by Ankita Agarwal
on December 31, 2012
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Concept of Holistic Marketing
Article by Ankita Agarwal
on October 23, 2012
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In the words of Kotler, “The Holistic Marketing Concept is based on the development, design and implementation of marketing programs, processes and activities that recognizes their breadth and inter-dependencies ” Holistic marketing is a marketing philosophy that believes ‘everything matters’. Read more »
Background of India Infrastructure Finance Company Limited
Article by Rajalakshmi Rahul
on July 6, 2012
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IIFC group was established with the motive to develop the company economy under the leadership of Dr. Rakesh Mohan in 1994. The group is intended to carry a review process on long term funds made available to maintain the infrastructure products efficiently. Read more »
Different models for E-retailing
Article by Priya Chetty
on June 6, 2012
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The major underlying reasons behind the success of electronic retailing is that the technology convergence that offers better experience to consumers, enabling them to shop products from anywhere and at any time at a cost effective manner. Read more »
Role of market sensing and learning strategy in enabling customer value creation
Article by Rajalakshmi Rahul
on May 31, 2012
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Market sensing, suggested by Piercy F N (2008), makes an organization to understand the behavior of customers in detail to identify and analyze the needs and desires of customers belonging to all segments. Read more »
Multinational corporations of India
Article by Rajalakshmi Rahul
on May 22, 2012
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A MNC (Multi- National Corporation) is an organization whose scope of operation is not limited to a single country. India today is improving industrially every day. Emerging talents and entrepreneurship has begun to create prosperity to Indian business sector. Read more »
Natural Disasters: Act of God or Man?
Natural disasters have always devastated human lives miserably. Be it an earthquake, hurricane, flood, tsunami or any other kind, the human life in the affected area reaches to a zero. Everything from the basic necessities of food, clothing and shelter to the luxuries are to be restored from a scratch. Read more »