Ethical leadership is the practice of leading by guiding others with a sense of integrity, fairness, and moral principles. Ethical leaders make decisions based on ethical values like honesty, accountability, respect, and fairness. They prioritise doing the right thing over personal gain. Its key aspects are integrity, fairness, and accountability.

Research has shown that ethical leadership helps promote startups sustainable performance by contributing to the following main factors:

  • Organisational culture
  • Corporate social responsibility
  • Financial profitability

In recent years, the number of startups facing closure has risen steadily across the globe. Notable examples include WeWork and Byju’s. Many of these failures have been linked to “inadequacies of its founders”. Taking cognisance of this growing problem, this study seeks to explore the importance of ethical leadership in ensuring business continuity and sustainability. We conduct interviews of 10 startup owners whose ventures have been in operations for five continuous years in order to identify the key aspects of leadership which have placed a role in their survival and/or growth. Emphasis will be drawn on the constituents and importance of ethical leadership.

Goal 1

Identify the factors of ethical leadership, accountability, and transparency in business

Aim: The purpose of this goal is to conduct a literature review and find out the meaning, aspects and impacts of ethical leadership in business sustainability, especially in new business ventures. Factors will be identified from the literature review in the form of a conceptual framework.

Method: Literature and empirical review of past studies to identify the factors.

Milestones

To contribute and publish select a pending milestone.

Completed
The importance of accountability and transparency in businesses
Ethical leadership and its importance in new business ventures
Pending
Methods of enabling transparency and accountability in new business ventures
Impact of transparency and accountability on business sustainability
Importance of ethical leadership for business sustainability
Goal 2

Validate the impact of ethical leadership on sustainability of new business ventures

Aim: The purpose of this goal is to empirically investigate the relationship between ethical leadership and sustainability of new business ventures.

Method: Interviews of 10 new business owners will be conducted with the condition that these businesses have been in continuous operations for five years. A structured, open-ended questionnaire is to be used. Analysis method includes thematic analysis with NVIVO software.

Milestones

To contribute and publish select a pending milestone.

Completed
Pending
Methodology for examining perspectives of business owners on ethical leadership
Thematic analysis of the impact of ethical leaders’ accountability practices on business sustainability
Thematic analysis of the impact of ethical leaders’ transparency practices on business sustainability
Recommendations for improving sustainability in new business ventures through ethical leadership