Tag: conceptual framework

By Abhinash Jena on October 7, 2024 No Comments

Motivated behaviour is a complex process that involves the identification of a threat or challenge, selecting an appropriate response, acting independently, and exercising self-control. The article discusses the concept of intrinsic and extrinsic motivation, and how it can be leveraged to influence consumer purchase decisions through parasocial relationships. It employs a theoretical approach, drawing on […]

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By Sayef Ali & Priya Chetty on July 24, 2024 No Comments

Workplace diversity has come a long way in India since its independence in 1947. Initially, it targeted caste and religion, eventually giving way to promoting marginalised groups.

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