Corporate communication is defined as the process of exchanging information between two or more people in an organization, usually with the intent of influencing their behavior.
This article is an attempt to critically evaluate the relevance of strategic management in the present commercial landscape.
Company operates with two components i.e. resources and products or service which in turn are derived from resources only (Alvarez & Busenitz 2007). As per the resource based view, firm’s resources can be considered determinant of competitive advantage and performance within the firm (Barney et al. 2001; Barney & Mackey 2005).
Various studies conducted on CEO attrition confirm that the shelf life of CEOs is on a decline. The cut-throat competition has reduced the patience levels of firms and even a small mistake on part of the CEO may lead to CEO departure.
Corporate entrepreneurship is an organizational process to convert individual ideas into shared ideas and actions relating to initiating an innovation within the organization by its employees through managing the uncertainties (Davila et al., 2007).