Category: Strategic Management

Digital marketing innovation by Samsung

By Ritu Tiwari on August 2, 2014 No Comments

Digital innovation is the next iteration of digital media (Anon 2012). Digital media is tied with lower costs, easier usability and higher bandwidth to increase awareness in different fields like education, health care industries, etc.


Sales force automation: an innovative technology

By Priya Chetty on June 23, 2014 No Comments

Devoted Sales Force Automation system has allowed great technological support to sales personnel, sales managers and officials since 1980s’. Before 1980s’, there were numerous independent software mechanisms like contact management systems and sales forecasting tools in the market (Buttle, F et al, 2006)