Category: Strategic Management

By Priya Chetty on December 13, 2016 No Comments

This article gives a theoretical estimate of how postmodernism theory has come to play fundamental role in organizational theory, practice and set-up.

By Priya Chetty on September 23, 2015 No Comments

India’s aviation industry has consistently been in the news for huge losses. During the financial year 2012-13, the whole industry reported a loss of over Rs. 5,800 crores (Business Standard, 2014).

 ,
By Anjum John on January 18, 2015 No Comments

Johnson Matthey is a leading producer of chemicals in the world today. With an illustrious 200 years of past, it has now diversified into precious metals, chemicals and catalysts.

 
By Ritu Tiwari on August 2, 2014 No Comments

Digital innovation is the next iteration of digital media (Anon 2012). Digital media is tied with lower costs, easier usability and higher bandwidth to increase awareness in different fields like education, health care industries, etc.

 
By Priya Chetty on July 31, 2014 2 Comments

Project management has become an integral part of most business organisations today due to a number of reasons. As the nature of business becomes increasingly complex and more demanding it becomes pertinent for companies to innovate effective management methods.

 
By Priya Chetty on June 23, 2014 No Comments

Devoted Sales Force Automation system has allowed great technological support to sales personnel, sales managers and officials since 1980s’. Before 1980s’, there were numerous independent software mechanisms like contact management systems and sales forecasting tools in the market (Buttle, F et al, 2006)

 
By Priya Chetty on June 19, 2014 No Comments

Project management can be defined as the planning, organizing, scheduling, leading, communicating, and controlling of work activities to achieve a predefined outcome, on time and within budget (Josler & Burger 2005).

 
By on April 22, 2014 No Comments

In contemporary dynamic business scenario, the inter-dependence of organisations and influence of external and internal environmental factors on trade and organisational practices has intensified manifolds.