Category: Branding

Brand harvesting

By Ankita Agarwal on January 16, 2012 No Comments

Like human beings even brands are mortal. Every brand’s life comes to an end. But this does not happen in a single day.


Brands and logos

By Shruti Datt on January 4, 2012 No Comments

Logo could be defined as a “Symbol or small design adopted by an organization to identify its product.” Since logo acts as an identity tag…