Best and worst practices followed by luxury brand marketers
“Companies that fail to adapt to changes elsewhere in their industries value chains are often blindsided by competitors who react to those changes”.
branding, marketing and advertisingCategory: Branding
Advertising luxury brands
Luxury brands provide a rich arena to investigate branding processes, an arena in which image and symbol drive brand value largely via advertising campaigns.
branding, marketing and advertisingManaging luxury brands in emerging markets
There are four keys to managing luxury brands successfully: design and communication management; product line management…
marketing and advertisingAsia: today’s biggest luxury market in the world
‘Luxury’ has now become a necessity among the Asian people. The days when the middle level income people started at expensive products and accessories are no more in existence.
branding, industry analysis, marketing and advertisingRole of celebrity endorsement in luxury brand management
An important practice for promoting luxury brand is the celebrity endorsements.
branding, marketing and advertisingCelebrity endorsement in India
In India, celebrities are idolized as Gods and marketers have been trying their best to tap on this emotional…
branding, business, marketing and advertisingBrand harvesting
Like human beings even brands are mortal. Every brand’s life comes to an end. But this does not happen in a single day.
brandingBrands and logos
Logo could be defined as a “Symbol or small design adopted by an organization to identify its product.” Since logo acts as an identity tag…