Product brand image and association
According to Chunnawala, (2008), the marketing term product’s brand Image can be defined as “a consumer perception towards a product.”
branding, business studies, marketing and advertisingCategory: Branding
Colors and brands
Colors play an important role in human lives, both as marketers as well as consumers. Colors are expressive and carry meaning.
branding, marketing and advertisingWhy do businesses need blogs?
There are numerous reasons why businesses should use weblogs as a tool for marketing and communicating their products/ services.
blog marketingImpact of celebrity endorsements on buying behavior
Gone those days where brands were limited and their tag lines were enough for the publicity, for e.g. “Thanda matlab coca- cola” this tag…
brandingThe rise of blog marketing
The Internet has ushered in huge changes in the marketing world by combining many types of business models such as direct sales, affiliate marketing…
Integrated marketing communication and its advantages
Integrated marketing communication is a way of looking the whole marketing process instead of focusing on individual parts of it.
brandingIncreasing Brand Awareness
The American Marketing Association (AMA) defines Advertising as “any paid form of non-personal presentation and promotion of ideas…
branding, business studies, marketing and advertisingEffectiveness of Blogs in Marketing
Blogging represents an opportunity cost for companies, consuming resources that could be employed elsewhere. The question examined in this section is whether the bloggers consider that the investment in time and money is justified by the results obtained. First, however, it is necessary to determine how the effectiveness should be measured.
blog marketing, branding, buzz marketing, marketing and advertising