Category: Marketing

The difference in shopping behaviour of generation Z and the millennial
By Jaideep Bhattacharjee & Priya Chetty on July 16, 2019 No Comments

Generation Z is the newest generation and comprises of people between the age bracket 4 to 24 years. Whereas millennial generation comprises of those who are between 23 to 38 years of age.

 
Use of different inventory models for efficient logistics management
By Avishek Majumder & Abhinash Jena on July 15, 2019 No Comments

Inventory plays a key part in logistics management to ensure that excess stock is not kept at the warehouse and at the same time consumer’s demands are met (Farahani & Rezapour, 2011).

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Using strategic procurement functions in logistics
By Avishek Majumder on July 12, 2019 No Comments

The procurement function is a logistic function associated with supplies and its influence covers the whole logistical chain. It is a logistical function that handles the delivery of materials, equipment, spares, and services in the demand.

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Distribution channel varies from one business to another
By Avishek Majumder & Abhinash Jena on July 11, 2019 No Comments

Businesses spend heavily on making product and services that cater to their consumer choices or needs of the distribution channel. Making the items accessible viably and productively to the end consumers is considered under the spot idea of the advertising otherwise known as a distribution channel.

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Managing customer wait in logistics to improve customer relations
By Avishek Majumder & Abhinash Jena on July 9, 2019 No Comments

Logistics management is related to the activities that involve outbound and inbound transportation management.

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Logistic operations of supply chain management
By Avishek Majumder & Jaideep Bhattacharjee on July 4, 2019 No Comments

Logistic operations are elaborated as the part of the supply chain management which emphasis on the management of goods. Logistics is defined as the process of maintenance and movement of products from in and out of the firm whereas supply chain management comprises of the management and activities related to procurement and sourcing of materials.

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Using the CPFR model for demand forecasting
By Avishek Majumder & Abhinash Jena on July 1, 2019 No Comments

Businesses use different types of systems and tools to accelerate the flow of raw material, beginning with the supplies to modification of the products and its distribution. Collaborative forecasting is one of the most common methods followed by retail and manufacturing businesses.

 
Impact of digital product presentation on customer purchase behavior
By Avishek Majumder & Abhinash Jena on June 24, 2019 1 Comment

Digital product presentation requires interactive ways that allow buyers to have a real-time experience of the products. This leads to the need for innovative marketing strategies.

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