User-generated content is created through mediums such as sound recordings, video recordings, physical objects, graphic designs, computer codes.
Services represent an integral part of the human life in the modern-day world. It is referred to as the act, deed, or performance that one person offers to another.
Consumer behaviour explains the attitudes, intentions and preferences of the consumer prior to their buying which has been closely monitored and exploited by the e-commerce businesses (Akkucuk & Esmaeili, 2016). Online buying behaviour is influenced by multiple factors which depend on consumer needs and their immediate necessities. The difference in online purchase decision on the […]