This article aims at identifying and assessing the shortcomings and disadvantages of the traditional marketing approach in creating word-of-mouth.
digital marketing plan, literature survey, marketing strategy, online shoppingCustomer loyalty programs are one of the key marketing concepts that have been researched extensively especially in the purview of services.
marketing strategy, online shoppingExperiential marketing can be referred to as a type of marketing strategy that focuses on consumer engagement using their brand experiences.
buzz marketing, case study, marketing strategyBrand loyalty highlights the extent to which customers are devoted to the products or services of a company and also explains their tendency of selecting a brand over others.
branding, marketing strategy, online shoppingUser-generated content is created through mediums such as sound recordings, video recordings, physical objects, graphic designs, computer codes.
marketing strategyServices represent an integral part of the human life in the modern-day world. It is referred to as the act, deed, or performance that one person offers to another.
marketing strategySeveral factors like product, price, packaging and celebrity endorsements influence the consumer decision making along with the ever-changing consumer needs.
marketing strategy, online shoppingOne of the many tactics includes encouraging customers for impulse buying. This phenomenon can be better explained through Hawkins Stern’s impulse buying theory.
digital marketing plan, marketing strategy, marketing theories, online shopping, recommendation mining