This study delves into the body image issues among women as they progress in their age. Body image is an evolving research field. Body image is the subjective view of one’s appearance. With the intervention of social media and mass media, body image concerns among people are growing and has significantly contributed to behaviors like social comparisons, public avoidance, and causes an array of physical and psychological ailments. The study aims to provide a comparative insight on what factors affect body image concerns among women of different age groups, particularly young adult (18-25 years) and middle-aged (45-59 years) women. The study particularly considers these two age groups because priorities are often different among the two age groups. It would therefore be interesting to investigate what specific body image related concerns exist for each group, what factors influence their concerns, how they differently respond to them, and what can be done to help them having a better body image. The study requires basic knowledge of psychology and would be of help to not only academicians but industry too. The beauty, cosmetic and personal care industry is expected to have the maximum advantage of the study as its findings may help them to devise their marketing mix strategies. The study is based entirely on secondary data, and involves a comprehensive reading of journal articles, magazines, newspaper articles, books, and other sources of online data. A systematic review of available literature through PRISMA would be conducted. Research in this domain is generally constrained to studying a particular age group in men and women. Hence, the study would attempt to fill the existing literary gap.

Goal 1

To identify the factors that cause body image issues among young adult and middle-aged women

Milestones

To contribute and publish select a pending milestone.

Completed

There are no completed milestones.

Pending
Milestone 1- The growing concern of body image issues among young adult and middle-aged women
Milestone 2- Systematic review of factors causing body image issues among young adult and middle-aged women
Milestone 3- Effects of body image issues on young adult and middle-aged women (systematic review)
Milestone 4- Response to body image issues by middle aged and young adult women
Milestone 5- Critical review of strategies recommended by professionals for managing body image issues faced by women
Goal 2

Managing the outcomes of women’s response to body image issues.

Milestones

To contribute and publish select a pending milestone.

Completed

There are no completed milestones.

Pending
Milestone 1- Meta-analysis for examining the outcomes of women’s response to body image issues
Milestone 2- Common body image issues among young adult and middle-aged women
Milestone 3- Effect of body image issues on young adult and middle-aged women
Milestone 4- Recommendations for improving body image issues among women